CURLS, the premium, multi-ethnic hair care company, especially made for curly girls launches it’s first Sustainability Campaign in honor of this month’s Earth Day. The 4 Step Campaign has 4 phases: Aware, Educate, Maintain and Sustain. Each week a new phase is launched.

This week PHASE 1: BECOME AWARE goes into affect.

Are you Aware? Open Your Eyes…look at the facts and decide to make the change.

Did You Know?

• Over 30 tons of waste are produced for every one ton of product that reaches the consumer
• 98% of those products that do reach the end consumer are thrown away within 6 months.
• It takes around 450 years for a plastic bottle to degrade.
• You absorb up to 60% of any substance applied to your skin, you could absorb up to 4.4 pounds of manmade chemicals through your body every year- that’s not healthy
• For those curly girls still relaxing their hair…Sodium Hydroxide is the strongest type of principal chemical used in some chemical relaxers because it provides the most long lasting and dramatic effects. However, this same sodium

These are just a few facts for you to make a change–Become a Curls Environista. You can decide to use bio-degradable and recyclable bottles with organic and botanical products available to you.  And to help you make the decision–SimpleeBEAUTIFUL guest will receive a 15% discount when you purchase any products on CURLS’ website. Type in the coupon code (dccurls) at ckeckout on the curls website(curls.biz) and receive your discout until April 30th.