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SimpleeBEAUTIFUL™ is a luxury product retailer, full service hair salon and web-boutique personally created by internationally known, Celebrity Curly Textured Expert, Diane Da Costa, Author of the book TEXTURED TRESSES. SimpleeBEAUTIFUL, also features special events, Curly Textured Meet-Ups and beauty kiosk in various NYC locations. 


 SimpleeBEAUTIFUL  Boutique Salon 

445 Hamilton Avenue, Studio 11, White Plains, NY. 10601

914.246.1692 /


SimpleeBEAUTIFUL is a Sodium Hydroxide Free Salon! We offer botanical non-chemical relaxing & texturizing services with PhytoSpecific Beauty Relaxer and (formaldyhide-free) Smoothing Keratin Treatments!

SMOOTHING KERATIN TREATMENTS: We offer smoothing & straightening treatments with botanical, keratin based; progressive conditioning smoothing treatments by Carol's Daughter Chocolat Smoothing Collection & PhytoLisse Smoothing System. Diane Da Costa consulted and trained with both companies and developed smoothing techniques as a viable alternative to sodium hydroxide relaxers. A Demi-Permanent smoothing treatment that last 2 to 4 months is also available with The CHI Enviro American Smoothing Treatment. It is a 2 to 3 hour service that smoothes out wavy, curly,  very curly and coily textures, eliminating up to 95% frizz and leaves a manageable wave for smooth silky looks for 2 to 4 month! While the CHI Enviro can be applied over previously relaxed hair, for those of you you are transitioning: we recommend that you have at least two inches (2") of new growth for best results. Also, if you are coming out of any type of extensions (weaves /braids); please have your hair shampoo/conditioned and without any extensions at least 3 days prior to receiving CHI Enviro.


Whether it’s straight, wavy, curly or coiled, Diane Da Costaphilosophy is simple: “Textured Hair is Gorgeous Hair!” We believe in cultivating healthy happy hair from the beginning stages, restoring all textures to its ultimate healthy nature, whether you choose to wear your hair naturally curly, natural sets & styles, locs, extension braids & weaves or in a texturized or smooth, silky relaxed style with healthy, full and volumous tresses!

Discover a total beauty & lifestyle movement with luxury beauty and hair care products infused with botanical and essential oils and hair accessories along with different celebrity stylists offering personal consultations & special styling sessions. SimpleeBEAUTIFUL offers customized Curly & Straight Precision Cuts, Custom Blended Color with CHI & Matrix, Non-Ammonia Color, Transitioning Haircare & Protective Styling: Natural Hair Styling- (Locs, Twist, Coils, Cornrows, FlatWaves), Braid Extensions, Brazilian Extensions & Hair Weaves Extensions, (Straight, Wavy, Curly, or Afro). Relaxer & Texturizer Services: available using luxury products infused w/ butters, botanicals & essential oils; (PhytoSpecific Organic, Non-Chemical Beauty Relaxer.

Diane Da Costa and the SimpleeBEAUTIFUL Team of beauty consultants and experts are available to give you that ‘Personal Touch’. A personal beauty shopper will guide you through your next beauty purchase and assist you in making all the right beauty product choices. We are committed to sharing all product knowledge and expertise with you -- our valued clientele!  Achieve the ultimate - ‘Secrets to Beauty Success’- with Products, Tools & Beauty Tips from Diane and her beauty team!  You will experience quality brand name products, made from the best natural, organic and luxury ingredients; infused with botanicals, plants, flowers and essential oils. (choloride, sulfate, paraben, petrochemical, formaldyhide-FREE).

Love Yourself & Your Tresses
Diane Lym-Tai Da Costa

Publicist, Natasha Boyd of Gravity PR 


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