SimpleeBEAUTIFUL™ is a luxury product retailer and web-boutique personally created by Celebrity Curly Textured Expert, Diane Da Costa, Author of the book TEXTURED TRESSES. SimpleeBEAUTIFUL also features special events and beauty kiosk in various NYC locations and a full service hairstyle salon & product boutique in White Plains, NY. 

SimpleeBEAUTIFUL's MISSISON

Whether it’s straight, wavy, curly or coiled, Diane Da Costa’s philosophy is simple: “Textured Hair is Gorgeous Hair!” We beleive in cultivating healthy happy hair from the beginning stages, restoring all textures to its ultimate healthy nature, whether you choose to wear your hair naturally curly, natural sets & styles, locs, extension braids & weaves or in a texturized or smooth, silky relaxed style with healthy, full and volumous tresses!

Discover a total beauty & lifestyle movement with luxury beauty and hair care products infused with botanical and essential oils; hair accessories along with different celebrity stylists offering personal consultations & special styling sessions. SimpleeBEAUTIFUL offers customized Curly & Straight Precision Cuts, Custom Blended Color with CHI Non-Amonnia Color, Transitioning Haircare & Protective Styling, Natural Hair Styling (Locs, Twist, Coils, Cornrows, FlatWaves), Braid Extensions & Brazilian Hair Ext, Weaves, (Straight, Wavy, Curly, or Afro). Smoothing Treatments: Carol's Daughter Chocolat Smoothing Collection & PhytoLisse Smoothing Treatment. Relaxer & Texturizer Services: available using luxury products infused w/ butters, botanicals & essential oils;(PhytoSpecific Organic, Non-Chemical Beauty Relaxer & Mizani ButterBlend Relaxer Systems.

Diane Da Costa and the SimpleeBEAUTIFUL team of beauty consultants and experts are available to give you that ‘Personal Touch’. A personal beauty shopper will guide you through your next beauty purchase and assist you in making all the right beauty product choices. We are committed to sharing all product knowledge and expertise with you -- our valued clientele!  Achieve the ultimate - ‘Secrets to Beauty Success’- with Products, Tools & Beauty Tips from Diane and her beauty team!  You will experience quality brand name products, made from the best natural, organic and luxury ingredients; infused with botanicals, plants, flowers and essential oils.