SimpleeBEAUTIFUL™ is a luxury product retailer, full service hair salon and web-boutique personally created by internationally known, Celebrity Curly Textured Expert, Diane Da Costa, Author of the book TEXTURED TRESSES. SimpleeBEAUTIFUL, also features special events, Curly Textured Meet-Ups and beauty kiosk in various NYC locations. 

SimpleeBEAUTIFUL is a Sodium Hydroxide Free Salon! We offer botanical non-chemical relaxing & texturizing services with PhytoSpecific Beauty Relaxer and (formaldyhide-free) Smoothing Keratin Treatments!

SimpleeBEAUTIFUL Mission

Whether it’s straight, wavy, curly or coiled, Diane Da Costa’s philosophy is simple: “Textured Hair is Gorgeous Hair!” We believe in cultivating healthy happy hair from the beginning stages. We restore all textures to its ultimate healthy nature, whether you choose to wear your hair naturally curly, natural sets & styles, locs, extension braids & weaves or in a texturized / smooth, silky relaxed styles with healthy, full and volumous tresses! Discover a total beauty & lifestyle movement with luxury beauty and hair care products infused with botanical and essential oils and hair accessories with personal consultations & special styling sessions. SimpleeBEAUTIFUL offers customized Curly & Straight Precision Cuts, Custom Blended Color with CHI & Matrix, Non-Ammonia Color, Transitioning Haircare & Protective Styling: Natural Hair Styling- (Locs, Twist, Coils, Cornrows, FlatWaves), Braid Extensions, Brazilian Extensions & Hair Weave Extensions, (Straight, Wavy, Curly, or Afro). Relaxer & Texturizer Services: available using luxury products infused w/ butters, botanicals & essential oils; (PhytoSpecific Organic, Non-Chemical Beauty Relaxer.

CurlyTextured Experts Personal Touch

Diane Da Costa and the SimpleeBEAUTIFUL Team of CurlyTextured consultants and experts are available to give you that ‘Personal Touch’. A personal beauty shopper will guide you through your next beauty purchase and assist you in making all the right beauty product choices. We are committed to sharing all product knowledge and expertise with you -- our valued clientele! Achieve the ultimate - ‘Secrets to Beauty Success’- with Products, Tools & Beauty Tips from Diane and her artistic team! You will experience quality brand name products, made from the best natural, organic and luxury ingredients; infused with botanicals, plants, flowers and essential oils. (choloride, sulfate, paraben, petrochemical, formaldyhide-FREE).

Smoothing Botanical Keratin Treatments

We offer smoothing & straightening treatments with botanical, keratin based; progressive conditioning smoothing treatments by Carol's Daughter Chocolat Smoothing Collection & PhytoLisse Smoothing System. Diane Da Costa consulted and trained with both companies and developed smoothing techniques as a viable alternative to sodium hydroxide relaxers. A Demi-Permanent smoothing treatment that last 2 to 4 months is also available with The CHI Enviro American Smoothing Treatment. It is a 2 to 3 hour service that smoothes out wavy, curly, very curly and coily textures, eliminating up to 95% frizz and leaves a manageable wave for smooth silky looks for 2 to 4 month! While the CHI Enviro can be applied over previously relaxed hair, for those of you you are transitioning: we recommend that you have at least two inches (2") of new growth for best results. Also, if you are coming out of any type of extensions (weaves /braids); please have your hair shampoo/conditioned and without any extensions at least 3 days prior to receiving CHI Enviro.


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